- Introduction
- Image Quality
- Shoot from a Distinctive Angle
- Maximize Product Visibility
- A/B Split test
- Only The Product
You base your beliefs on what you observe with your own eyes. Don’t you think so?
While searching for a product on Amazon, the photographs are most often the first thing you notice. Similarly, when you open a product page, the first thing you are likely to notice is the product photographs. A picture is certainly worth a thousand words and its worth increases tremendously when it comes to the Amazon Product Photography services.
To provide a proper testification of the product and generate massive traffic to your E-Commerce site, detailed and exact photographs of a product demand skilled photography. Buyers are constantly on the lookout for time-saving alternatives. As a result, the image of the product is the first thing that comes to mind. A superb product is believed to be as good as it is advertised in the age of digital marketing.
Whether you outsource your Amazon Product Photography Service or do it yourself, here are some suggestions and methods to help you optimize your product images.
Image Quality:
There are particular tactics that newbie photographers on Amazon can use to improve the quality of their captured photographs. The first thing you should do to enhance the visual appeal of your product is to use a high-quality camera. A high-quality image is essential for your sales conversion rate. Poor lighting and undesired shadows are two of the most significant issues that reduce image quality and make the product appear unpleasant, causing the buyer’s interest to dwindle.
It is the photographer’s choice whether to utilize studio lighting or natural light to achieve a quality shot. A sharper resolution is also mandatory because it enables the user to zoom efficiently into your products. A crisper image depicts your products more precisely and allows the consumer to decide better; it also reflects your brand’s quality.
Shoot from a Distinctive Angle:
The ideal Amazon product images usually display the product from various positions so that the customer knows exactly what to expect. Distinguishing your shoot by a distinctive angle is a daring and innovative notion. You can draw shoppers’ attention to your product, by taking photos from an unusual angle, which will eventually result in an improved click-through rate.
While uploading your product photos, the ‘main image’ should be your important product photo shot head-on, but upload extra shots displaying the product from various angles to enable the buyer to have a greater knowledge of the product.
Maximize Product Visibility:
Ensure that professional editing services are used. Make certain that your photograph is cropped with such skill that your viewers are convinced of a naturally white background. It guarantees that your products have a clear, professional appearance.; leaving no room for uncertainty. Poor cropping skills have a very negative impact on the customer, giving them the perception that your product is of poor quality. Amazon requires all product images to have a pure white backdrop, with RGB values of 255, 255, 255.
The next step is to remove any extra space within the frame to provide optimum product exposure. This will make your product stand out more in the main image. Amazon advises that product photography encompasses 85 percent of the primary image. You should push the frame as high as possible without too much visibility, of course. Purchasers are more likely to select your product merely by looking at the bolder picture of other competitors. This considerably increases your chances of outperforming them in terms of clicks.
Only The Product:
On Amazon, you just present the products against a white background and no models, props, or accessories are required. The white backdrop gives a clean, professional look and total transparency with relation to your product because there are no frills on the picture forms. Customers may become confused if the product pictures include objects besides the product that you sell. However, this is just necessary for the ‘main image.’
Amazon lifestyle photography is the most often searched Amazon photography term, so the quality of the picture must be really excellent in terms of lifestyle photography. Amazon allows you to submit up to nine images, with no restriction as long as the image is relevant to the product and meets the technical criteria.
A/B Split Test:
The final thing you can’t afford to overlook when it comes to optimizing your main image is Split Testing your shortlisted options. Regardless of how good the main image you think is, unless you split the picture you can’t see if it is the perfect option. This should offer you reliable results to assist you to check which image is functioning better.
There are two tried-and-true methods for splitting photos that produce reliable results. One method is to place image A on Amazon for 30 days, followed by image B for the same number of days, and then compare which image generates the most clicks. Use the image with the most clicks or the highest CTR as your Amazon listing image. A key point here though is that since Amazon gives you no control over split testing, you must ensure that you rotate them over time. Another option is to employ software such as PickFu, which produces results in minutes.
[Stats never lie, but our professional experience with sellers has shown that their impression of product photos frequently gets the better of them. As an Amazon seller, you should rely on statistics rather than intuition.]
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If you need a product photographer, contact Gleaming Zone immediately to book an on-demand, professional photographer at fair rates. For any queries or further information, please contact our team at gleamingzone.com, who would be delighted to assist you.