What is Amazon PPC?
Amazon PPC is Amazon’s own advertising platform, where sellers can create ad campaigns for their products to drive online sales on Amazon. Amazon charges advertisers only when shoppers click on their ads (PPC model), but don’t worry, you won’t have to pay for impressions.
This incredibly powerful marketing tool enables sellers to buy higher visibility for their products at the top of Amazon’s search results page using specific keywords. It is the most effective way to attract customers to your product over other marketing strategies, such as coupons and discounts.
A well-managed and optimized PPC campaign can substantially increase a product’s visibility and sales. Additionally, this will improve your product’s organic search engine ranking, ensuring its long-term growth and success.
Having launched a product or line of products, you might be wondering how to get prospective customers to know about it and compel them to buy?
Find your answer in the section below:
How PPC Works on Amazon?
In PPC Ads, sellers can target specific keywords for increasing visibility in search results or competing listings by indexing relevant keywords for their products. Depending on your product category, Amazon displays your listings to potential buyers.
Amazon indexes your product to those keywords when you receive orders through PPC. Once you’ve generated enough exposure and sales, Amazon PPC helps to boost your product listings and eventually attain a higher organic ranking on keywords of your choice.
When you begin an ad campaign with Amazon, you can choose to target keywords automatically or manually. If you choose automatic targeting, Amazon will display ads based on your product’s information for all relevant customer searches. It includes its category, related products, and keywords you’ve used in the listing.
Manual targeting, on the other hand, allows you to manually select all the keywords you wish to bid on, choosing different match types for each keyword. While this method allows you to control everything, it requires constant monitoring.
In cases where some keywords have low relevancy, you can lower their bids if they are not driving traffic to your sale.
As a side note, PPC can be used best when your listing has a few reviews already.
Pre-requisites to Follow Before You Start:
- Find the right Amazon search terms for your product.
- Plan your advertising strategy.
- Allocate budgets.
- Design more understandable campaigns and ad groups.
- Analyze the ads’ performance to optimize the campaign.
- Optimize your product pages with relevant and appropriate keywords, and with a few reviews and ratings to make your ad campaigns more effective
It should be obvious that when you are paying to play, every penny you spend must be optimized.
As a starting point, you can automate a campaign to gather some valuable information, since Amazon’s algorithms handle the campaign fairly well.
However, Amazon is a highly competitive market, and every wasted ad dollar equals a loss of profits. Thus, the most effective means to maximize efficiency is to run manual campaigns.
The above information sums up the basics of Amazon PPC. There is still a lot of information to process, but a seller must at least have an understanding of the fundamentals.
While Amazon PPC is quite challenging, it is a crucial part of your Private Label plan to generate sales and maintain organic rankings. Finding out how much to bid or which keywords to use can take a while, and finding out what works best for your particular needs can take even longer.
How Gleaming Zone can help you?
The team at Gleaming Zone can take care of all these details for you so you don’t have to worry. Moreover, we have SEO specialists and Amazon analysts on our team who have extensive experience managing PPC campaigns, setting them up, and tracking them on a regular basis, for you to take your business to new heights. Discover how we can help you optimize your Amazon PPC campaigns. Let us help you with your questions by scheduling a free consultation right now.