Building a brand is about the experience consumers have while interacting with your business. It’s all about forging a bond with your audience.
People nowadays base their buying choices on what a brand says, does, and stands for – not simply price or quality! Studies revealed, 87% of consumers prefer to purchase from brands they feel connected with.
Poor branding will not only make it challenging for you to stay on the shelf but may even push you off it. In this digital age, your customers have a lot of options to pick from.